Maxim: Enabling Cash Payments for Millions of Users

Making Mobility Easier Across Cities

Maxim is one of the leading ride-hailing and delivery platforms in Indonesia, operating in more than 150 cities. With millions of users relying on its services every day, Maxim is committed to providing accessible and convenient payment options for all types of users.

To serve customers beyond major cities, Maxim needed a reliable way to support payments from users who prefer to pay in cash.

Key Challenges

As Maxim expanded into smaller cities and rural areas, they encountered payment-related limitations:

• Many users had no access to digital banking or e-wallets
• Manual top-up methods created delays and poor user experience
• A scalable solution was needed to support offline payment habits

These challenges impacted both user satisfaction and operational efficiency.

The Turning Point

To improve payment accessibility, Maxim integrated DOKU Checkout, a solution that offers various payment methods including cash payments through Alfamart stores.

This integration allowed Maxim to:

• Let users top up their balance at over 18,000 Alfamart locations nationwide
• Receive instant confirmation for top-ups made in cash
• Deliver a smooth experience even for unbanked or offline-first users

Supporting Financial Inclusion with Alfamart Payments

By enabling offline payments through DOKU Checkout, Maxim opened the door to millions of users who prefer cash transactions. This aligns with their mission to make mobility services available to everyone, regardless of digital access.

Benefits include:

• Broader reach to unbanked and underbanked communities
• More flexible top-up options for users in tier-2 and tier-3 cities
• Seamless integration without disrupting the app experience

The Results

With DOKU Checkout in place, Maxim achieved:

• Higher user activation in regions with limited digital access
• Faster and smoother top-up processes
• A significant improvement in service availability and user satisfaction

"Over the past five years working with DOKU, we’ve seen significant growth. DOKU’s payment solution has played a major role in simplifying our drivers’ work, which has had a positive impact on the overall experience for Maxim customers."
– Dirhamsyah, Development Director, Maxim Indonesia

Expanding Access Through Better Payment Options

Maxim’s story shows the importance of offering inclusive payment methods to support nationwide growth. With DOKU Checkout, businesses can enable both online and offline payments, making it easier for more users to access digital services in their preferred way.

Ready to offer more flexible payments?

Contact our Sales team to discover how DOKU Checkout can support your business.
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