Tadakado: Turning Loyalty Points into Real Transactions

Highlights

Challenges

• Limited Redemption: Loyalty points are difficult for consumers to use due to limited redemption options.
• Manual management: Reconciliation of data points and transactions takes time for the finance team.
• Limitations of the ecosystem: Requires secure, scalable, and integrated partners to drive a more liquid loyalty ecosystem.

Soluzione

• QRIS by DOKU Pay Integration: Tadakado recipients can use their loyalty points for QRIS transactions across Indonesia, both offline and online.
• Wallet as a Service DOKU: Opens access to redemption points to be more extensive and easy to use.
• Solid system integration: Ensure the reconciliation and integration of data runs smoothly between Tada and DOKU.

Outcomes

• Loyalty ecosystem becomes more liquid, increasing consumer satisfaction and retention.
• Operationally more efficient with seamless data integration and reconciliation.
• Increase engagement between brands and customers through more flexible redemption points.
• Loyalty program expansion become easier and scalable for a variety of industries.

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Streamlining Loyalty Redemption met QRIS

Tada leverages the Pay QRIS by DOKU feature so that users can use their points for QRIS payments extensively, turning loyalty points into everyday transactions.

“Working with DOKU helps us build a broader and more liquid loyalty ecosystem, making points really useful for our consumers.”
— Antonius Taufan, Founder & CEO of Tada

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Enhancing Customer Experience with Wallet as a Service

Through the integration of Wallet as a Service DOKU, Tada can provide full flexibility for brands to create loyalty programs that suit their needs, with diverse and scalable redemption options.

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Benefits Realized

• Customer Satisfaction: Consumers can redeem points for real transactions, increasing satisfaction and loyalty.
• Operational Effectiveness: The integration of the system facilitates the reconciliation of transactions and the use of points.
• Scalability: A secure and scalable platform supports the growth of Tada loyalty programs for various industries.

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Conclusion

Tada's partnership with DOKU successfully transforms loyalty points from mere numbers into real transaction tools, helping brands increase engagement and build long-term relationships with their customers.

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